TikTok at Shoptalk 2024

TikTok at

Shoptalk 2024

Drive commerce everywhere — on TikTok, online, and in-store.

Check out what TikTok

is bringing to Shoptalk.

March 17 - 20, 2024

Mandalay Bay Convention Center

Las Vegas

TikTok at

Shoptalk 2024

Drive commerce everywhere — on TikTok, online, and in-store.

Check out what TikTok

is bringing to Shoptalk.

March 17 - 20, 2024.

Mandalay Bay Convention Center, Las Vegas

Learn how to maximize sales at the TikTok Commerce Hub

We're hosting a program series directly within our booth. Join us to learn how to create the most entertaining, joyful and frictionless shopping experience.

*An official Shoptalk badge is required for entry to all programming. All sessions are first-come, first-served.

Monday, March 18

10:30 AM

Driving Commerce Everywhere

Learn how joyful discovery and frictionless shopping is driving commerce everywhere. We'll share new research on how the shopping behavior of today's buyers drives results for businesses.

11:30 AM

Introducing TikTok Shop

Get an overview of TikTok Shop and learn the quickest way to jumpstart success on the platform. Discover how to use our promotional features, tools and services to grow your TikTok Shop and support your business at every stage.

1:00 PM

Get Influenced: How Creators Drive Performance and Action

Learn how to leverage creator content and media strategies to drive online and offline sales.

1:30 PM

Creative Is Key: How to Develop High-Performing Media Strategies for TikTok

On TikTok, a strong understanding of media, creative and measurement drives results for brands. Join PDM as they share the benefits of collaborating with an all-in-one agency to hone the TikTok experience.

2:30 PM

TikTok x Shopify: Boost Your Business Today

Calling all Shopify merchants! Join us to learn more about growing your business on TikTok with Shopify.

Tuesday, March 19

10:30 AM

Optimizing Outcomes: A Deep Dive to Understand Your Ad Performance with TikTok’s Marketing Partners

In this panel, Fairing, Tealium, and Fospha will unpack how brands and advertisers can optimize their sales by tapping into TikTok's marketing partners to better understand their customers and drive

conversion.

11:30 AM

From Swipe to Sale: How Smartly Drives Full-Funnel Outcomes

Learn how to scale your creative production, automate workflows, and optimize campaigns. In this Q&A, see how Smartly enables seamless campaign management, bulk optimizations, reporting, and creative automation for Shopping Ads on TikTok.

2:30 PM

Becoming a TikTok Shop Partner

Are your clients ready to set up a sales channel on TikTok? For those just getting started, learn more about becoming a TikTok Shop partner.

3:30 PM

Onsite Checkout: Using Connectors and Multi-Channel Apps for TikTok Shop

Learn how integrations with Connectors and Multi-Channel Apps help merchants sync catalog, orders and more to help businesses operate more efficiently on TikTok Shop.

Shoptalk Panel Featuring Commerce on TikTok

Shoppable Video Offerings that Stand Out

Wednesday: March 20, 2024

8:45am — 9:45am PT

Monday,

March 18

10:00 AM

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10:30 AM

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11: 00 AM

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11:30 AM

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12:00 PM

Session Title

Very short description of content

TikTok on the Shoptalk stage

Join us for the 'Shoppable Video Offerings that Stand Out' panel

Explore how brands can engage viewers and drive conversions through diverse approaches to Shoppable Video.

Wednesday: March 20, 2024

8:45am — 9:45am PT

Learn more

Ajay Salpekar

Head of Beauty, TikTok Shop US, TikTok

Chris Lamontagne

President, Fanatics Live, Fanatics

Jill Toscano

VP, Head of Media, Walmart

Amy Lanzi

CEO, Digitas North America

Shoptalk Panel Featuring Commerce on TikTok

Shoppable Video Offerings that Stand Out

Ajay Salpekar, Head of Beauty, TikTok Shop US at TikTok joins Chris Lamontagne, President, Fanatics Live, Fanatics; Jill Toscano, VP, Head of Media, Walmart; and Amy Lanzi, CEO, Digitas North America to explore how brands can engage viewers and drive conversions through diverse approaches to shoppable video.

Wednesday: March 20, 2024

8:45am — 9:45am PT

Learn more

Ajay Salpekar

Head of Beauty, TikTok Shop US @ TikTok

Chris Lamontagne

President, Fanatics Live, Fanatics

Jill Toscano

VP, Head of Media, Walmart

Amy Lanzi

CEO, Digitas North America

Featured Creators

@meicrosoft

Mei Pang

Likes

80.1M

Followers

2.5M

@hal.baddie

Devin Halbal

Likes

30.8M

Followers

607.1K

@davidwma

David Ma

Likes

32.5M

Followers

1.3M

@mrrobertmayhew

Robert Mayhew

Likes

10M

Followers

102K

Partners

See what we've been up to: Cannes All Access

Access exclusive coaching, learning opportunities and resources designed for small businesses via Follow Me, our guide to beginning your TikTok journey.

Learn more

FAQs

How do I attend the event?

All partners are welcome to attend our webinar event!

We invite developers to join our engineers for an in-person workshop event.

What's in it for me?

Agencies around the world are finding transformative success on TikTok, and we can help you convey it too! You'll hear tips and tricks, and receive hands-on guidance from the expert team at TikTok. You'll come out of this session talking TikTok with your clients with grace and preparedness.

This sounds amazing! What's the catch?

No cost, no commitment. We're just excited to help you grow and get the guidance you need to effectively talk TikTok with your clients.

Let's connect.

To find out more about TikTok, enter your details below and we'll be in touch!

Get in touch

TikTok drives commerce everywhere.

Want to learn more about commerce on TikTok?